"The truth is that we aren't naturally social beings."

From "Your Life Torn Open, Essay 1: Sharing Is a Trap" (Wired, March 2011):

The digital networking of the world is both relentless and inevitable. A report from media-research company Nielsen revealed that in June 2010 Americans spent almost 23 per cent of their online time using social-media networking -- up a staggering 43 per cent year on year, with use among 50 to 64-year-olds almost doubling in this period. Facebook, with more than half a billion members investing more than 700 billion of their minutes per month on the network, is expected to hit a billion members within the next 12 months. By the end of 2011, half of all American consumers are expected to own networked smartphones, thereby sweeping them into the social-media maelstrom. Like it or not, Tapscott and Williams's "age of network intelligence" is imminent -- the only question is how intelligent we really all will be in this brave new social world.